Measuring B2B content ROI when attribution is broken
Most B2B teams cannot prove content ROI with last-click models. Here is how to measure contribution when journeys are long and credit is contested.
Scaling AI agents beyond pilots: what the numbers actually mean
Scaling AI agents beyond pilots is rarer than headlines suggest. McKinsey data shows wide AI use, thin agent scaling, and what that gap means for operators.
Why venture debt is reshaping African startup financing
Venture debt African startups reached US$1.8bn in 2025 per AVCA. See when debt helps, when it hurts, and how equity and debt now share the market.
Why local founder networks still matter in African venture capital
80% of African VC deals involve a foreign investor; 60%+ of funded founders have international experience. Why local networks still matter.
Building content systems that stay effective as AI reshapes discovery
59% of B2B marketers rate content effective; 95% already use AI. How to build systems that stay useful when discovery channels change.
AI investment priorities for African mid-sized firms
71% of African CEOs are investing in AI. Where mid-sized firms should start for the highest practical returns on that capital.
Mauritius as a structuring and capital gateway for African growth companies
Mauritius GBCs held $44.6bn in African outward positions at mid-2025. What the GBC regime, substance rules and treaty network now require.
The readiness gap in real-world asset tokenisation for African markets
A 2026 Cambridge study found that emerging-market participants rate tokenisation readiness at 4.4 out of 5 while regulators rate actual activity at 2.1. The gap is not between believers and doubters. It is between aspiration and infrastructure, and the asset class most wanted for tokenisation sits on the weakest foundation.
Building first-party data systems that drive B2B growth
91% of B2B marketers collect first-party data, yet only half have a real strategy. How to build a system that turns signals into pipeline.
Practical supply-chain digitisation for East and Southern African SMEs
Practical steps East and Southern African SMEs can take to digitise supply chains: inventory visibility, digital ordering and basic tracking.